Main Deliverables: Woop Sicredi

The Woop Sicredi is the first 100% cooperative digital account in Brazil, to expand cooperative throughout Brazil by inserting itself in places where Sicredi still did not have members and entering the digital account market, its launch was in June 2018, with the payment features, free transfers, savings, credit and debit card, points program and financial organizer.

My journey at Woop began in August 2019, when I was able to work in a multidisciplinary team with experience in agile methodologies. The team was being created with a strategic focus for deliveries focused on OKR'S, at that time I was able to delve deeper and apply several researches and dynamics, always using Design Thinking as a basis, and the double diamond process, because the team is extremely strategic for the product we were always in constant learning about users, and identifying the constant change in their profile. Below, I specified two of the most important deliveries I made: new top-ups and instant payments, regulated by the central bank.

The new recharge was a process carried out completely linked with Woop's OKR'S for 2020, and in it we were able to successfully execute and achieve beyond the expected result. In this process, I applied CSD Matrix dynamics, Design Sprint, with all our multidisciplinary team and other teams such as: loyalty team, which took care of the points and rewards programs, strategic team that included Sicredi as a whole, the financial transactions, which had already delivered the mobile recharge product to Woop. After that, a Usability Test was carried out with the support of the developers and product owner, where they could experience how a test was carried out and take insights from this process. Finally, the Google Play shopping experience was developed, and later we did research to understand which of the new recharges the user would like to be launched.

Within Sicredi, being a representative of the UX Chapter, which consists of organizing documentation and transactions carried out between designers, and being able to bring up issues related to other Chapters within the Digital Transformation, such as bringing themes from within and interests within the Chapter for Leaderships and studying in solutions.

The UX Chapter served to level and experiences were exchanged between designers, our ceremonies always focused on the designer's area and also promoted the theme within the company.

One of the most targeted opportunities we have at Sicredi is to participate in the LGBT+ diversity group, where over time I was able to become the leader of where we were able to spread about the topic throughout the company, with the support of leaders and leaders. that I developed along with the month of LGBT+ pride, how to bring to lectures, communications on the channels, and develop a calendar with data where we insert a communication on the topic of formative communication in the main communication channels, between films, books, and songs about the themes.