Strategic Design Enablement As part of initiatives aligned with a transition toward a Staff-level design role , I led the creation of a set of strategic artifacts designed to strengthen the connection between design decisions, product strategy and business outcomes . The objective was twofold: Establish a shared understanding of the product ecosystem , enabling more informed design decisions. Elevate the strategic maturity of the design team , creating a common language conne

Company: RecargaPay | Role: Senior Product Designer | Scope: Product Strategy, UX Research, Experience Design | Timeline: 2025–2026 | Impact: CX contacts ↓ 14% I led the strategic conception of Investments V2 at RecargaPay , creating an executive product document to align product vision, business opportunities, and experience decisions before development. After the launch of the V1 MVP , product signals revealed structural friction across the investment journey. Adoption patt

"Pix" is an instant money transfer and electronic payment system in Brazilian real, offered by the Central Bank of Brazil to individuals...

Remessa Online is a digital company of international transactions, where there are several users with recurring receipts by Google...

The Remessa Online is a digital product of international transactions, the flow where this experience is inserted is in the receipt of...