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Gabriela Tvardowski Altmann


From MVP Friction to Product Strategy ● Investments
Company: RecargaPay | Role: Senior Product Designer | Scope: Product Strategy, UX Research, Experience Design | Timeline: 2025–2026 | Impact: CX contacts ↓ 14% I led the strategic conception of Investments V2 at RecargaPay , creating an executive product document to align product vision, business opportunities, and experience decisions before development. After the launch of the V1 MVP , product signals revealed structural friction across the investment journey. Adoption patt

Gabriela Tvardowski Altmann
Feb 253 min read


Building Strategic Design Infrastructure for a Fintech Organization
Strategic Design Enablement As part of initiatives aligned with a transition toward a Staff-level design role , I led the creation of a set of strategic artifacts designed to strengthen the connection between design decisions, product strategy and business outcomes . The objective was twofold: Establish a shared understanding of the product ecosystem , enabling more informed design decisions. Elevate the strategic maturity of the design team , creating a common language conne

Gabriela Tvardowski Altmann
Mar 53 min read


Metrics-Driven Improvements - Pix | RecargaPay
*Pix: This is an instant money transfer and electronic payment method in Brazilian reais, offered by the Central Bank of Brazil to...

Gabriela Tvardowski Altmann
Apr 10, 20243 min read


Pix via Bank Details ReDesign - RecargaPay
Within the company, the Design team raised concerns about improving the app interface to enhance user usability by seeking a simple...

Gabriela Tvardowski Altmann
Apr 8, 20242 min read


Pix Case - RecargaPay
"Pix" is an instant money transfer and electronic payment system in Brazilian real, offered by the Central Bank of Brazil to individuals...

Gabriela Tvardowski Altmann
Mar 1, 20235 min read


Google Adsense Receipt Automation: Remessa Online
Remessa Online is a digital company of international transactions, where there are several users with recurring receipts by Google...

Gabriela Tvardowski Altmann
Sep 20, 20222 min read


Invoice Automation: Remessa Online
The Remessa Online is a digital product of international transactions, the flow where this experience is inserted is in the receipt of...

Gabriela Tvardowski Altmann
Sep 20, 20223 min read


Main Deliverables: Woop Sicredi
The Woop Sicredi is the first 100% cooperative digital account in Brazil, to expand cooperative throughout Brazil by inserting itself in...

Gabriela Tvardowski Altmann
Sep 20, 20222 min read


Upgrade Figma|Design Ops: Remessa Online
The Remessa Design team had the Figma Professional plan, in which it is the main interface construction tool. This plan allows you to...

Gabriela Tvardowski Altmann
Sep 20, 20222 min read


Gas Station - Technical Challenge
The Technical Challenge spanned 4 days and was built upon the principles of design thinking and double diamond methodology. The challenge...

Gabriela Tvardowski Altmann
Sep 20, 20221 min read
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